Mike Ryan Talk // Take 2

I had my second talk with Mike Ryan today. We started off by going through my Learning Agreement and sorting out a couple of bits and bobs in it. We then delved into what I had done for the research of the project. I had looked into various magazines such a GQ and had collected many cutouts from each.

Once we had skimmed through the cutouts we came to the conclusion that the different pieces of clothing weren't that important to my project. It was more the logo design and branding that was what I should look into. We also discussed how the more expensive brands tend to use serif fonts and the less expensive, usually high street retailers tend to use san serif fonts as this usually portrays the correct image for both, across to the public. As I taken this into account I had been coming up with possible names for the brand. We went through these and discussed in detail which Mike thought worked the most. The name Tendenza was the one that stood out the most. It means Trend in Italian.

Mike also told me he thought it be best I stick to a certain age range. Preferrably the young professional from about 24 to 34 years of age. This would benefit my project considerably compared to the age group I had in my Learning Agreement.

For next week (Thurs 5th March) he wanted me to create a mood board of all the fashion logos I can find. Photocopy them and place them in different catagories depending on the fonts used.