Professional Project//Final Major Project

On the 29th January we were given our latest and final project of the Visual Communication course. This project was to be extremely personal. The Professional Project draws together my practical and professional knowledge of my chosen specialist subject area and provides the opportunity to plan and produce the practical work required to the highest professional standard, either working to a live or simulated professional brief. The brief will reflect industry standards and the area(s) of practice in which I would like to concentrate professionally after completion of the course. The unit requires me to consider all logistical and organisational aspects of the brief and to define my proposed solution in a Learning Agreement.
The work will also be displayed in the end-of-course exhibition. The Project thus not only draws
together my creative and practical knowledge and skills, but also presents my best possible
work to a public and professional audience.

Aims

A1: To consolidate your creativity and practical skills in response to a ‘live’ or simulated
professional brief.

Stick to what you are good at!

A2: To develop your creativity and your knowledge and understanding of professional
practice.

Research into design companies and appropriate media

A3: To develop and produce a professional standard of creative work in response to a ‘live’ or
simulated brief.

Make sure I keep up the high, professional standards

A4: To prepare you for employment, freelance work or further study.

My chosen career subject.

Learning Outcomes

LO1:
Demonstrate a professional standard of creativity and practical ability, including:
• Work that is technically comparable to that made within a specified genre.
• Work that shows an awareness of contemporary trends, styles and
subject matter, within commercial contexts.
• Work that shows a high degree of creativity and aesthetic judgement.

Identify the genre that I am working to. Appropriate research - current, past etc

LO2:
Demonstrate a professional ability to plan your time and your work, including:
• Project time planning.
• Working successfully with others in the production of creative outcomes.

Take variables into account, timetable, feedback, client interaction

LO3:
Respond appropriately to the demands of a professional/self initiated brief, including:
• Appropriate creative outcomes to industry/work related briefs.

Make sure I stick to my own brief.
Present it as to a client.
Leave 2 - 3 weeks to print.
Keep the brief very broad! Leaving room for change.
Look at London Graphics Centre.

IDEAS

• Hotel branding and architectural design
• Car Design - Re-design an old model
• Some type of Photography
• Web Design
• Font Development
• Branding
• Identity
• Rebrand Top Gear, Idents - Channel 4
• Fashion? - Brand Development:

1. Logo
2. Website
3. Stationery
4. Clothing Design

Look to Bench, Topman, Burton, ASOS, River Island, Republic for inspiration and research.