Sunday, 8 March 2009

Eden Frankham & PPRD

Right, tomorrow we have to hand in our PPRD. I have now finished both my portfolio and my CV which I am pleased with, all thats left to do is carry on doing my blog. I have also made plans to build myself a new website which will house the design of my latest portfolio. The PDF portfolio I have designed is clean, crisp and well presented, which basically portrays my perfectionist personality. I may have to see about changing the greetings cards page as it is the page that I feel lets the portfolio down.

As well as finishing off my PPRD, arrangements have been made with Eden Frankham to have a meeting on Tuesday 10th at around 1.30pm. He is going to meet us in the base and go from there. A great start to our Work Related Learning experience.

Tuesday is going to be a very busy day as we have Hamish Muir coming in at half 10 for a lecture. We then have a CV and portfolio session from 12.30pm - 1.30pm (ish) and then on to Eden.

Friday, 6 March 2009

Interim Critique

Today we had another interim critique which went well. There was five of us and we all had fairly similar topics. We were asked to navigate the critique ourselves and make notes on each. Here is mine;

Me: There are 8 weeks left - make a calendar of each seperate week.
For next week produce several types of moodboards - inspirational, cars, style, image, logos, names, shopfront layout.

Going green
Recipe cards
Look into where it will be located
Target audience

Make sure keep organised
Always make sure you can see final goal and exactly what you are doing.

Small handmade short story book.
Collectables to treasure
Afican tales

Organic clothing
Natural materials and inks
Categorizing logos
Look into appropriate shops for primary research.

Overall I think it went really well and we managed to share ideas well.

Reverse (Live Brief)

I was approached by Becky O'Neil who is studying a BA in Photography. Their final show was to be called 'Reverse' and they wanted a logo doing. They had previous logos created yet they were not happy with them and wanted a few ideas in order to move on. I had a meeting that lasted about an hour with Becky and together we came up with many different logos, here is a collection of the most successful ones.

As I had just used this font on my personal website I thought I would give it ago with the Reverse logo. It has a nice look and feel to it yet photography usually tends to be sharp so it didn't really fit the image.

This is the second logo that was produced. The sharp design fits the profile yet it just didn't shout as to either of us.

We then looked at it from a different approach and tried using the Zapfino font. It worked nicely and looked very clean on both the black and the white backgrounds. Yet Becky still thought it didn't fit the bill.

This was the final of the logos we came up with and to be honest both of us liked it the most. We thought it is bold, bright, and remember able which is pretty important.

Unfortunately I recently received an email from Becky saying that they had chosen to use a different logo to any of mine. This was a bit disappointing yet was a good little experience working with a client.

Thursday, 5 March 2009

PPRD Update

Yesterday was just a plain old day plodding along with the FMP. Yet today was a good day! and I can tell that because I am completely nackered. I knew that I had to make a start on my Portfolio now that I had finished my CV and was up to date on my blog.

The first thing that I thought was keep it simple but enable it to blend in with the work that was going in it. I think I went through about six or seven different designs before I reached my final, which I am very pleased with. After looking through the BlueSkiesCreative advice kindly shown by Neil, I knew exactly what I wanted...and here it is.

Please feel free to comment

Tuesday, 3 March 2009

Curriculum Vitae

Here is the up to date version of my CV, I have kept it simple and it has been designed to aim at creative companies.