This is a very outdated post that should have been up ages ago, but there you go! On Monday 5th January an Illustrator named Catell Ronca came in to give us a lecture on illustration and freelancing your work. Here are the notes:
• Define your market
• Research potential clients - Writers and Artist yearbook
• Address the correct person
• Self promotion! - How special are you?
• Think outside the box
• Tiny little books
• Feedback sheet
• Create a website
• Illustration Mindo, corroflot
• Network - Keep in contact with people
• Get commissioned - confirm commission in writing. Stating the fee and © your name.
Show your portfolio (Hardcopy)
• Relevant work
• Commissioned work at the front
• Work you are proud of
• Experimental work at the back
• Maximum A3 portfolio
• No more than 20 pieces
• Business Cards
• Who can the Art Director recommend
Pricing
• What will the piece be used for?
• Is it a big client?
• Circulation
• Always do an invoice!
• Paid within 30 days
On Friday 30th January 2009, an illustrator named Hayley Potter came in to give us a talk on her work and how to promote ourselves in the industry.
Young Illustrator
Graduated in 2007
'Four Letters of Love'
'Don't Panick'
Draw what inspires you and never get rid of any work
Overall I learnt quite a few helpful tips from Catell's talk and will put them in place when it comes to it.
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