Thursday 30 October 2008

30th October 08

Today we were given the latest brief of Vizcom in Context 2. We have been asked be create designs for packaging that will house a new watch designed by Animal. The outcomes have to be innovative, but they should also be clearly indicative of this Animal's branding and aesthetic. RESEARCH IS ESSENTIAL!

As Animal are re-launching their watch collection next year we must create a demand for a product that is currently being superseded by technology. The markets are changing due to the proliferation of technologies such as mobile telephones and MP3 players which all have time-measuring devices included. The task is to convince your audience of why they should buy this particular watch, what is unique or special about it and why they should spend money on this watch rather than other products.

To start off we were put into groups of 6 or 7 to consider the possibilities of the brief and create a base in which we all individually have to move towards. From then on we are asked to develop a 2D representation and maquettes of the packaging always considering how it will fit into an overall campaign. We have to show how we could extend an identity and concept over several types of media.

So in our group today we managed to collect a huge amount of research. We decided to base our projects around the Snowboarding scene as it seems very open to explore and experiment. Our research included Animal's main competition...Billabong, Rip Curl, O'Neill and Quiksilver. We found out about the history of the company, a few designers that have worked alongside Animal and also had a look into different snowboard designers.

No comments: