All the ideas that I had come up with previous had the use of my name as the main focus. Yet I was getting frustrated with how the 'J' in my name never really worked well with any font I wanted. So I started playing around with names for myself, this turned out to be very amusing. In the end I started messing around with my middle name; Mark, and came up with markedDESIGN. I also wanted a logo to go with it. I knew exactly what I wanted, and the reason for this was the way Lime:Green works, all their work is very sharp and perfectly laid out, nothing is left untouched. Here are a couple of my previous designs that I would like you to see in order to see my progression.
When I came away from the briefing, I knew it had to be simple, therefore I came up with this:

As you can see it is very basic, yet not unacceptable. The second a traced back to the CMYK as in my previous work:

This worked really nicely and was made in Flash with subtle yet cool motion tweens. In the end I decided it wasn't mature enough for what I wanted, yet I wouldn't dismiss using this design for something else. The next design is my final:



Let me know what you think
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