Thursday 8 January 2009

Website Progress

It has been a quite some time since we were give the website assignment. To be honest it has been very testing, I have come up with so many ideas, each one getting better and better. But eventually it had to come to an end. Most of my designs were dark as per usual, so whilst sat at home in Jersey after a good day at work, I decided I was going to attempt a design in white and not use black at all.

All the ideas that I had come up with previous had the use of my name as the main focus. Yet I was getting frustrated with how the 'J' in my name never really worked well with any font I wanted. So I started playing around with names for myself, this turned out to be very amusing. In the end I started messing around with my middle name; Mark, and came up with markedDESIGN. I also wanted a logo to go with it. I knew exactly what I wanted, and the reason for this was the way Lime:Green works, all their work is very sharp and perfectly laid out, nothing is left untouched. Here are a couple of my previous designs that I would like you to see in order to see my progression.

When I came away from the briefing, I knew it had to be simple, therefore I came up with this:


As you can see it is very basic, yet not unacceptable. The second a traced back to the CMYK as in my previous work:


This worked really nicely and was made in Flash with subtle yet cool motion tweens. In the end I decided it wasn't mature enough for what I wanted, yet I wouldn't dismiss using this design for something else. The next design is my final:

As you can see I have decided to use the markedDESIGN and the logo as my identity. I have posted it as my blogger title image and posted it on my flickr account as well. The website is still in progress with just the portfolio section left to do, but will keep you updated and as soon as I've finished it I will post the swf.

Let me know what you think

No comments: